Converting customer value: from retention to profit
Auteur :
Murphy, John J. / Burton, Jamie / Gleaves, Robin / Kitshoff, Jan
Éditeur :
John Wiley & Sons Inc
ISBN :
9780470016343
Date de publication :
7 oct. 2005
Dimensions :
23,4 x 15,2 x 3,3 cm
Poids :
612 g
Langue :
Anglais
Pays d'origine :
USA
A company exists to make profit, and everything it does is merely a step towards that goal. Many are trying to get closer to their customers, but few realise how crucial this is to corporate value. Indeed, the long term value of a company is perhaps best described as the sum of future profits from customers, discounted to a present value.