Mobile media and applications, from concept to cash: successful service creation and launch
Auteur :
Andersson, Christoffer / Freeman, Daniel / James, Ian / Johnston, Andy / Ljung, Staffan
Éditeur :
John Wiley & Sons Inc
ISBN :
9780470017470
Date de publication :
18 nov. 2005
Dimensions :
25,2 x 17,8 x 2,5 cm
Poids :
762 g
Langue :
Anglais
Pays d'origine :
USA
Based on the editors' combined experience with working within distinguished telecoms companies, Mobile Media and Applications, From Concepts to Cash illustrates how to address the challenges of consumer marketing, technology strategy, and delivery tactics from a pragmatic 'how they did it' approach, rather than a theoretical 'how to do it'.