Working with agencies: an insider's guide
Auteur :
Sims, Michael
Éditeur :
John Wiley & Sons Inc
ISBN :
9780470024614
Date de publication :
25 avr. 2005
Dimensions :
22,9 x 15,2 x 2,2 cm
Poids :
567 g
Langue :
Anglais
Pays d'origine :
USA
The client/agency relationship is an area fraught with potential for mishap. Competition in the field has created an urgent need to understand the relationship far more thoroughly to help clients get better value from agencies, with the demand moving from a need for client satisfaction to a need for excellent agency performance.