Brand innovation manifesto, the: how to build brands, redefine markets and defy conventions
Auteur :
Grant, John
Éditeur :
John Wiley & Sons Inc
ISBN :
9780470027516
Date de publication :
31 mars 2006
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
622 g
Format :
book
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The days of the image brands are over, and 'new marketing' has gone mainstream. The world's biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St.