Strategic market relationships: from strategy to implementation
Auteur :
Donaldson, Bill / O'Toole, Tom
Éditeur :
John Wiley & Sons Inc
ISBN :
9780470028803
Date de publication :
13 avr. 2007
Dimensions :
23,5 x 19,0 x 1,6 cm
Poids :
539 g
Langue :
Anglais
Pays d'origine :
USA
At last a book that can be used to teach Managing Marketing Relationships that is not how to capture consumers by loyalty programmes or exploit our databases. " --Ian Wilkinson, University of New South Wales, Australia "This book is very clear and well structured and the illustrations will really help readers to understand this area.