Business marketing course, the: managing in complex networks
Auteur :
Ford, David / Gadde, Lars-Erik / HÃ¥kansson, HÃ¥kan / Snehota, Ivan
Éditeur :
John Wiley & Sons Inc
ISBN :
9780470034507
Date de publication :
1 sept. 2006
Dimensions :
23,8 x 19,1 x 1,6 cm
Poids :
510 g
Langue :
Anglais
Pays d'origine :
USA
Business marketing (or industrial marketing as it was formerly called) involves the marketing of products and services to commercial enterprises, governments and other not-for-profit institutions for use in the products they, in turn, produce.