Advertising for dummies
Auteur :
Dahl, Gary
Éditeur :
John Wiley & Sons Inc
ISBN :
9780470045831
Date de publication :
12 janv. 2007
Dimensions :
23,1 x 18,5 x 2,0 cm
Poids :
590 g
Langue :
Anglais
Pays d'origine :
USA
Advertising For Dummies, Second Edition covers all the ins and outs of advertising for small business owners, advertising and marketing professionals, and anyone who wants to know more about the business and its basics. It includes up-to-date information on electronic, print, radio, television, and online advertising, as well as outdoor formats.