Adweek copywriting handbook, the: the ultimate guide to writing powerful advertising and marketing copy from one of america's top copywriters
Auteur :
Sugarman, Joseph
Éditeur :
John Wiley & Sons Inc
ISBN :
9780470051245
Date de publication :
11 déc. 2006
Dimensions :
23,1 x 18,5 x 2,0 cm
Poids :
522 g
Langue :
Anglais
Pays d'origine :
USA
The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before moving on to the act of writing itself.