Strategic market management, european edition
Auteur :
Aaker, David A. / McLoughlin, Damien
Éditeur :
John Wiley & Sons Inc
ISBN :
9780470059869
Date de publication :
26 janv. 2007
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
642 g
Format :
book
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The concepts and frameworks presented in this book are invaluable for anyone seriously interested in marketing strategy or the management of strategies more generally. The fact that the text uses cases and examples throughout which focus on the UK and the rest of Europe is a huge bonus. " --Scott G.