Herd: how to change mass behaviour by harnessing our true nature
Auteur :
Earls, Mark
Éditeur :
John Wiley & Sons Inc
ISBN :
9780470060360
Date de publication :
26 janv. 2007
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
662 g
Format :
book
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Argues that many in the West have misunderstood the mechanics of mass behavior because of misplaced notions of what it means to be a human being. This book offers radical, controversial and significant theory of consumer behavior in a generation.