Managing customers profitably
Auteur :
Ryals, Lynette
Éditeur :
Ryals, Lynette
ISBN :
9780470060636
Date de publication :
27 nov. 2008
Dimensions :
24,9 x 17,0 x 2,9 cm
Poids :
804 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book is a response to a need in the market place in the fast-growing field of customer profitability analysis and the profitable management of customer relationships. It combines innovative approaches to calculating the value of customers, with the management strategies necessary to make and keep customers profitable.