In search of a new logic for marketing: foundations of contemporary theory
Auteur :
Gronroos, Christian
Éditeur :
John Wiley & Sons Inc
ISBN :
9780470061299
Date de publication :
12 janv. 2007
Dimensions :
24,6 x 16,9 x 1,2 cm
Poids :
454 g
Langue :
Anglais
Pays d'origine :
USA
The book features 9 previously published journal articles written by Christian Gronroos between 1979 to date. Four of the articles will be on service marketing and four on relationship marketing, which emphasize his knowledge and expertise in the field of service, and relationship marketing during the last 27 years.