Implementing crm: from technology to knowledge
Auteur :
Finnegan, David / Willcocks, Leslie P.
Éditeur :
John Wiley & Sons Inc
ISBN :
9780470065266
Date de publication :
23 mars 2007
Dimensions :
23,2 x 15,9 x 2,6 cm
Poids :
624 g
Langue :
Anglais
Pays d'origine :
USA
Firms are continually seeking new ways to forge close relationships with their most valuable customers. With recent advances in networking and database management, firms have both the motivation and the means for improving their Customer Relationship Management (CRM) strategies. This book focuses on the actuality of implementing CRM.