Iproperty: profiting from ideas in an age of global innovation
Auteur :
Barrett, William
Éditeur :
Barrett, WilliamPrice, Christopher,Hunt, Thomas,
ISBN :
9780470171790
Date de publication :
5 févr. 2008
Dimensions :
25,9 x 19,0 x 2,4 cm
Poids :
672 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
In today's turbulent global economy, companies establish competitive advantage by creating the most exciting ideas and taking them to market. To sustain this competitive advantage and thrive long term, innovative companies must use intellectual property to protect their valuable ideas.