Differentiate or die: survival in our era of killer competition
Auteur :
Trout, Jack / Rivkin, Steve
Éditeur :
John Wiley & Sons Inc
ISBN :
9780470223390
Date de publication :
7 mars 2008
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
470 g
Format :
book
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Announcing an update of one of the best marketing books of all time. Differentiation has become a very big word in business thanks in great part to Differentiate or Die. It has been called one of the best marketing books of all time.