Answering the ultimate question: how net promoter can transform your business
Auteur :
Owen, Richard / Brooks, Laura L., PhD
Éditeur :
John Wiley & Sons Inc
ISBN :
9780470260692
Date de publication :
5 déc. 2008
Dimensions :
23,6 x 16,0 x 2,8 cm
Poids :
513 g
Langue :
Anglais
Pays d'origine :
USA
Would you recommend this company to your friends and colleagues?" That question, based on Fred Reichheld's The Ultimate Question, challenged the conventional wisdom of customer satisfaction surveys and pointed to a faster, more accurate way of gauging customers' real feelings about a company.