Game-changing strategies: how to create new market space in established industries by breaking the rules
Auteur :
Markides, Constantinos C.
Éditeur :
John Wiley & Sons Inc
ISBN :
9780470276877
Date de publication :
6 juin 2008
Dimensions :
23,1 x 16,0 x 3,1 cm
Poids :
454 g
Langue :
Anglais
Pays d'origine :
USA
Game-Changing Strategies explains the reasons behind this puzzle and presents practical ideas on how established firms could not only discover new radical business models but also grow them next to their existing business models.