Guerrilla marketing for dummies
Auteur :
Margolis, Jonathan
Éditeur :
Margolis, JonathanGarrigan, Patrick,
ISBN :
9780470289679
Date de publication :
3 oct. 2008
Dimensions :
23,5 x 19,0 x 2,1 cm
Poids :
596 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Guerrilla Marketing For Dummies provides organisations with cutting-edge solutions that achieve maximum results from minimal resources. It uses equal parts hard work & imagination to show readers how they can cut through the constant marketing and public relation's clamour that surrounds us all, to get the consumer's attention.