Managing customer relationships: a strategic framework
Auteur :
Peppers, Don
Éditeur :
Peppers, DonRogers, Martha,
ISBN :
9780470423479
Date de publication :
8 févr. 2011
Dimensions :
26,1 x 18,4 x 4,0 cm
Poids :
1090 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
* This new edition contains principles that serve as a useful underpinning for understanding how to build and manage customer relationships. * It contains updated examples, case studies, and references with contributing works from various industry leaders.