Brand atlas: branding intelligence made visible
Auteur :
Wheeler, Alina / Katz, Joel
Éditeur :
John Wiley & Sons Inc
ISBN :
9780470433423
Date de publication :
1 avr. 2011
Dimensions :
23,4 x 15,8 x 1,3 cm
Poids :
408 g
Langue :
Anglais
Pays d'origine :
USA
Carrying through Alina Wheeler's trademark of beautiful layout and design, the book takes you on a journey through just about every important element of branding you could think of, from passion to positioning. " The Influential Marketing Blog (May 2011) A company's brand is its most valuable asset.