Implementing word of mouth marketing: online strategies to identify influencers, craft stories, and draw customers
Auteur :
Cakim, Idil M.
Éditeur :
Cakim, Idil M.
ISBN :
9780470442555
Date de publication :
26 janv. 2010
Dimensions :
23,8 x 16,6 x 2,2 cm
Poids :
418 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Learn to capitalize on online word of mouth, leverage its power, and measure results of your initiatives Savvy, strategic, and right on time, Implementing Word of Mouth Marketing is the essential guide for any company or organization needing to understand the dynamics of online word of mouth.