Integration marketing: how small businesses become big businesses – and big businesses become empires
Auteur :
Joyner, Mark
Éditeur :
John Wiley & Sons Inc
ISBN :
9780470454596
Date de publication :
5 juin 2009
Dimensions :
18,0 x 12,7 x 2,0 cm
Poids :
227 g
Langue :
Anglais
Pays d'origine :
USA
Leading Internet marketing expert Mark Joyner offers a business-transforming marketing methodology What is the common thread that runs between all of the great billion-dollar success stories from Microsoft to McDonald's? According to Mark Joyner, it's "Integration Marketing.