Winning the professional services sale: unconventional strategies to reach more clients, land profitable work, and maintain your sanity
Auteur :
McLaughlin, Michael W.
Éditeur :
John Wiley & Sons Inc
ISBN :
9780470455852
Date de publication :
30 juil. 2009
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
452 g
Format :
book
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Professional services providers have had to rethink their sales methods and adapt to profound changes in the way customers buy services. In response, Michael McLaughlin presents a strategy for winning new business with a holistic approach to each customer relationship.