Flip the funnel: how to use existing customers to gain new ones
Auteur :
Jaffe, Joseph
Éditeur :
John Wiley & Sons Inc
ISBN :
9780470487853
Date de publication :
9 févr. 2010
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
514 g
Format :
book
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Why customer retention is the new acquisition It costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the "wrong" end of the funnel - the mass media or awareness side.