Power of framing, the: creating the language of leadership
Auteur :
Fairhurst, Gail T.
Éditeur :
John Wiley & Sons Inc
ISBN :
9780470494523
Date de publication :
17 déc. 2010
Dimensions :
23,4 x 19,1 x 3,1 cm
Poids :
567 g
Langue :
Anglais
Pays d'origine :
USA
This updated edition explores the basic components of the framing process including communication goals, mental models, context, priming for spontaneity, language use, and believability frames (for ethical communication). This new edition is organized to emphasize the skills, science, art ethics and the history of research on framing.