Becoming a category of one: how extraordinary companies transcend commodity and defy comparison
Auteur :
Calloway, Joe
Éditeur :
John Wiley & Sons Inc
ISBN :
9780470496350
Date de publication :
11 sept. 2009
Dimensions :
22,4 x 14,7 x 2,3 cm
Poids :
318 g
Langue :
Anglais
Pays d'origine :
USA
A revised and updated edition of the bestselling "no-nonsense guide to beating the competition. "- Publisher's Weekly Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success.