Data-driven marketing: the 15 metrics everyone in marketing should know
Auteur :
Jeffery, Mark
Éditeur :
John Wiley & Sons Inc
ISBN :
9780470504543
Date de publication :
19 févr. 2010
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
512 g
Format :
book
Langue :
Anglais
Pays d'origine :
Grande Bretagne
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETINGASSOCIATION How organizations can deliver significant performance gainsthrough strategic investment in marketing In the new era of tight marketing budgets, no organization cancontinue to spend on marketing without knowing what's working andwhat's wasted.