Critical marketing: issues in contemporary marketing
Éditeur :
John Wiley & Sons Inc
ISBN :
9780470512005
Date de publication :
20 mars 2008
Dimensions :
24,4 x 16,8 x 2,9 cm
Poids :
851 g
Langue :
Anglais
Pays d'origine :
USA
Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g.