Marketing director's role in business planning and corporate governance, the
Auteur :
Michaluk, Gerald
Éditeur :
John Wiley & Sons Inc
ISBN :
9780470515808
Date de publication :
30 nov. 2007
Dimensions :
23,1 x 15,2 x 2,5 cm
Poids :
658 g
Langue :
Anglais
Pays d'origine :
USA
Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. This book changes that. Gerald MichIaluk builds on the latest research to help marketing directors incorporate marketing systems and best practice into a board's decision-making process.