Managing technological innovation: competitive advantage from change
Auteur :
Betz, Frederick
Éditeur :
John Wiley & Sons Inc
ISBN :
9780470547823
Date de publication :
8 mars 2011
Dimensions :
24,3 x 16,3 x 2,5 cm
Poids :
653 g
Langue :
Anglais
Pays d'origine :
USA
Written by the author who helped crystalize the field of technology management and the management of innovation with the first two editions of Managing Technological Innovation, this Third Edition brings the subject in line with current business strategy.