Winning with customers: a playbook for b2b
Auteur :
Pigues, D. Keith / Alderman, Jerry D.
Éditeur :
John Wiley & Sons Inc
ISBN :
9780470547991
Date de publication :
17 sept. 2010
Dimensions :
22,9 x 16,0 x 3,3 cm
Poids :
680 g
Langue :
Anglais
Pays d'origine :
USA
* Customer Value Creation (CVC) provides an understanding of how leading Business to Business (B2B) companies use deep customer understanding to reduce their cost of serving customers and increase revenues- all leading to profit growth.