If you build it will they come?: three steps to test and validate any market opportunity
Auteur :
Adams, Rob
Éditeur :
John Wiley & Sons Inc
ISBN :
9780470563632
Date de publication :
28 avr. 2010
Dimensions :
23,6 x 16,0 x 2,2 cm
Poids :
404 g
Langue :
Anglais
Pays d'origine :
USA
Business Professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend a lot of money. Adams outlines a simple and effective market validation and testing strategy that is proven, giving entrepreneurs and managers the ability to dramatically improve the prospect of product success.