Marketing 3.0: from products to customers to the human spirit
Auteur :
Kotler, Philip / Kartajaya, Hermawan / Setiawan, Iwan
Éditeur :
John Wiley & Sons Inc
ISBN :
9780470598825
Date de publication :
25 mai 2010
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
392 g
Format :
book
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Understand the next level of marketing The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.