Mission-based marketing: positioning your not-for-profit in an increasingly competitive world
Auteur :
Brinckerhoff, Peter C.
Éditeur :
John Wiley & Sons Inc
ISBN :
9780470602188
Date de publication :
22 oct. 2010
Dimensions :
23,1 x 15,5 x 2,3 cm
Poids :
442 g
Langue :
Anglais
Pays d'origine :
USA
A direct, practical guide revealing how you can lead your not-for-profit to success through mission-based marketing Now in a Third Edition, Mission-Based Marketing is a direct, practical guide showing how you can lead your not-for-profit to success in a more competitive world.