Dragonfly effect, the: quick, effective, and powerful ways to use social media to drive social change
Auteur :
Aaker, Jennifer / Smith, Andy
Éditeur :
John Wiley & Sons Inc
ISBN :
9780470614150
Date de publication :
15 oct. 2010
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
358 g
Format :
book
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference.