Dealing with dilemmas: where business analytics fall short
Auteur :
Buytendijk, Frank
Éditeur :
John Wiley and Sons Ltd
ISBN :
9780470630310
Date de publication :
3 août 2010
Dimensions :
23,5 x 15,6 x 2,2 cm
Poids :
428 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Observing how business management is obsessed with analysis and numbers, Dealing with Dilemmas shows there is an entire class of problems that cannot be solved by analysis: business dilemmas. Dilemmas, representing a large part of strategic decision-making, require the opposite approach of analysis; synthesis.