Data mining techniques: for marketing, sales, and customer relationship management
Auteur :
Linoff, Gordon S. / Berry, Michael J. A.
Éditeur :
John Wiley & Sons Inc
ISBN :
9780470650936
Date de publication :
1 avr. 2011
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
1128 g
Format :
book
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The leading introductory book on data mining, fully updated and revised! When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business.