Partnership marketing: how to grow your business and transform your brand through smart collaboration
Auteur :
Kunitzky, Ron
Éditeur :
Kunitzky, Ron
ISBN :
9780470676707
Date de publication :
11 janv. 2011
Dimensions :
23,0 x 16,5 x 2,0 cm
Poids :
520 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Google, Microsoft, Apple, Starbucks, and Wal-Mart are ""category killers. "" Why? One key to their astounding success is that they have mastered the art of creating highly attractive partner and customer value propositions.