Strategic market management: global perspectives
Auteur :
Aaker, David A. / McLoughlin, Damien
Éditeur :
John Wiley & Sons Inc
ISBN :
9780470689752
Date de publication :
26 mars 2010
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
728 g
Format :
book
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses.