Stakeholder balance sheet, the: profiting from really understanding your market
Auteur :
Suntook, Farrokh
Éditeur :
Suntook, FarrokhMurphy, John A.,
ISBN :
9780470712160
Date de publication :
24 oct. 2008
Dimensions :
23,2 x 16,3 x 2,4 cm
Poids :
628 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book provides an as yet unavailable tool, the Stakeholder Balance Sheet, enabling any stakeholder within an organization to unlock the DNA of the market place in which they operate and to measure their effectiveness in understanding their markets and all the key stakeholders operating within them.