Managing business relationships
Auteur :
Ford, David / Gadde, Lars-Erik / Hakansson, Hakan / Snehota, Ivan
Éditeur :
John Wiley & Sons Inc
ISBN :
9780470721094
Date de publication :
2 sept. 2011
Dimensions :
23,1 x 18,8 x 1,5 cm
Poids :
499 g
Langue :
Anglais
Pays d'origine :
USA
* Enables students and managers to understand the reality of business networks and how to manage them * Updated with the IMP Group s latest thinking from research, consulting and teaching experience over the past five years * Includes case material from across Europe .