Beating low cost competition: how premium brands can respond to cut-price rivals
Auteur :
Ryans, Adrian
Éditeur :
John Wiley & Sons Inc
ISBN :
9780470742976
Date de publication :
26 janv. 2009
Dimensions :
23,5 x 16,0 x 2,0 cm
Poids :
535 g
Langue :
Anglais
Pays d'origine :
USA
Low cost competitors, who offer "good enough" products and services at very attractive prices, are currently significantly impacting the businesses of many leading companies, and some are starting to "move up" to challenge the traditional companies in their core markets.