Herd: how to change mass behaviour by harnessing our true nature
Auteur :
Earls, Mark
Éditeur :
John Wiley & Sons Inc
ISBN :
9780470744598
Date de publication :
17 juil. 2009
Dimensions :
19,8 x 13,0 x 2,3 cm
Poids :
454 g
Langue :
Anglais
Pays d'origine :
USA
. fascinating. Like Malcolm Gladwell on speed. " -THE GUARDIAN "HERD is a rare thing: a book that transforms the reader's perception of how the world works". -Matthew D'Ancona, THE SPECTATOR "This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru.