Competitive strategy for dummies
Auteur :
Pettinger, Richard
Éditeur :
John Wiley & Sons Inc
ISBN :
9780470779309
Date de publication :
2 avr. 2009
Dimensions :
23,9 x 19,3 x 3,8 cm
Poids :
726 g
Langue :
Anglais
Pays d'origine :
USA
Fundamental to management thinking and economic theory, Competitive Strategy offers a framework for understanding the underlying forces of competition in industry and business. This book explains the ideas, theories and principles of Competitive Strategy in simple, straightforward terms.