Brand enigma, the: decoding the secrets of your brand
Auteur :
Bruce, Duncan / Bruce, DuncanHarvey, David,
Éditeur :
John Wiley and Sons Ltd
ISBN :
9780470779606
Date de publication :
21 nov. 2008
Dimensions :
22,2 x 14,9 x 2,3 cm
Poids :
540 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Brand Enigma provides a refreshing antidote to tired, conventional approaches to business development, marketing and innovation. The premise for this book is that the brand embodies the spirit of the business and, properly understood, can enable the enterprise to raise innovation, business development and performance to new levels.