Strategic management of e-business
Auteur :
McKay, Judy / Marshall, Peter
Éditeur :
John Wiley and Sons Ltd
ISBN :
9780470802922
Date de publication :
2 déc. 2003
Dimensions :
24,6 x 18,3 x 1,8 cm
Poids :
734 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Strategic Management of e--Business presents the established models of strategic management and their sustainability to the e--commerce environment. The text discusses the strategic management of e--Business. Both "back--office" systems and e--commerce systems are described and analysed.