Tourism marketing: an asia-pacific perspective
Auteur :
Hsu, Cathy H. C. / Killion, Les / Brown, Graham / Gross, Michael / Huang, Sam
Éditeur :
John Wiley and Sons Ltd
ISBN :
9780470814901
Date de publication :
10 janv. 2008
Dimensions :
24,3 x 18,0 x 2,8 cm
Poids :
908 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Tourism Marketing provides a contemporary approach to formulating, implementing and monitoring marketing strategy for regional tourism marketers and small businesses. The principal aim of Tourism Marketing is to demonstrate how marketing principles apply in the tourism industry in Australia, New Zealand and the Asia-Pacific.