Digimarketing: the essential guide to new media and digital marketing
Auteur :
Wertime, Kent / Fenwick, Ian
Éditeur :
John Wiley and Sons Ltd
ISBN :
9780470822319
Date de publication :
18 déc. 2007
Dimensions :
23,5 x 15,4 x 3,2 cm
Poids :
692 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
We are all DigiMarketers now" - or we should be. The authors have for the first time provided a lucid, hype-free, business-based and practical guide to the new age of marketing: it is a kind of digital Baedeker, which should be on every businessman's book-shelf.