Brutal truth about asian branding, the: and how to break the vicious cycle
Auteur :
Baladi, Joseph
Éditeur :
John Wiley & Sons Inc
ISBN :
9780470826478
Date de publication :
18 févr. 2011
Dimensions :
23,6 x 15,8 x 2,3 cm
Poids :
581 g
Langue :
Anglais
Pays d'origine :
USA
Connects branding frameworks to the realities of operating in Asia. This title offers a perspective on the challenges Asian CEOs face as they build their businesses and their brands.