Roi of social media: how to improve the return on your social marketing investment
Auteur :
Powell, Guy / Groves, Steven / Dimos, Jerry
Éditeur :
John Wiley & Sons Inc
ISBN :
9780470827413
Date de publication :
18 févr. 2011
Dimensions :
23,6 x 16,3 x 3,6 cm
Poids :
621 g
Langue :
Anglais
Pays d'origine :
USA
How to Improve the Return on Your Social Marketing Investment This book more than adequately covers this increasingly important topic, as social media begins to take its rightful place on the center stage of not just marketing but a number of business disciplines.